4.1 The role of marketing
Market size.
Task sheet - Widdles
Product vs Market orientation
Task sheet - Pros and cons of the two approaches
Social & Asset-led marketing
Social marketing Keynote
Task - Social marketing assignment
Read the case-studies from Social marketing.org before you start the assignment.
Link to social-marketing.com for definition & details
Marketing services: the extra 3-P's
Notes on the extra 3-P's
Task sheet - Widdles
Product vs Market orientation
Task sheet - Pros and cons of the two approaches
Social & Asset-led marketing
Social marketing Keynote
Task - Social marketing assignment
Read the case-studies from Social marketing.org before you start the assignment.
Link to social-marketing.com for definition & details
Marketing services: the extra 3-P's
Notes on the extra 3-P's