4.3 Product
Product type and development Keynote - How products are classified, and how new products are developed.
Branding Keynote - Explains what branding is and how brands are created and protected.
Textbook scan - Hall et al on Branding provides detailed notes on branding.
Brand loyalty Keynote - explains the importance of keeping customers loyal to the brand.
Packaging Keynote - Shows the important role played by packaging.
Product life cycle Keynote - outlines the nature of product life cycles.
Textbook scan - Hall et al on Product Life Cycles provides excellent notes.
Task - How product life cycles affect businesses
Boston matrix Keynote - How businesses manage their product portfolios.
Textbook scan - Hall et al on Boston matrix - Detailed notes about the BCG matrix
Task - Boston matrix activity. What would you do if you were the marketing director at Whammo PLC?
Branding Keynote - Explains what branding is and how brands are created and protected.
Textbook scan - Hall et al on Branding provides detailed notes on branding.
Brand loyalty Keynote - explains the importance of keeping customers loyal to the brand.
Packaging Keynote - Shows the important role played by packaging.
Product life cycle Keynote - outlines the nature of product life cycles.
Textbook scan - Hall et al on Product Life Cycles provides excellent notes.
Task - How product life cycles affect businesses
Boston matrix Keynote - How businesses manage their product portfolios.
Textbook scan - Hall et al on Boston matrix - Detailed notes about the BCG matrix
Task - Boston matrix activity. What would you do if you were the marketing director at Whammo PLC?