4.5 - Promotion
Promotion is about
1. making the target market segment aware of the product,
2. persuading them to purchase it, and
3. retaining existing customers.
Promotional objectives
Promotional models Keynote
Above the line (ABL) promotions Keynote
Types of advertising media Keynote
Below the line (BTL) promotion Keynote
Kidz breakfast promotion from BBC news
Guerrilla Marketing A cheaper and more effective alternative to standard advertising?
Guerrilla marketing by Bavaria at World Cup in South Africa
Range Rover Sport launched by James Bond - BBC News
Kellogg's Case Study
Ethics & promotion Keynote
BBC News - Mr Potato Head & Pester Power
Red Bull Promotion activity from Times 100
Task - Paolo's Pizza promotion
Task - Multiple choice promotion questions from Paul Hoang
1. making the target market segment aware of the product,
2. persuading them to purchase it, and
3. retaining existing customers.
Promotional objectives
Promotional models Keynote
Above the line (ABL) promotions Keynote
Types of advertising media Keynote
Below the line (BTL) promotion Keynote
Kidz breakfast promotion from BBC news
Guerrilla Marketing A cheaper and more effective alternative to standard advertising?
Guerrilla marketing by Bavaria at World Cup in South Africa
Range Rover Sport launched by James Bond - BBC News
Kellogg's Case Study
Ethics & promotion Keynote
BBC News - Mr Potato Head & Pester Power
Red Bull Promotion activity from Times 100
Task - Paolo's Pizza promotion
Task - Multiple choice promotion questions from Paul Hoang